|Client||Confederation of the German Textile and Fashion Industry|
|Line of business||Textile and fashion|
The nationwide trainee campaign Go Textile! is a true benchmark among German recruiting campaigns. Equipped with extensive functionalities, it supports companies in their search for qualified newcomers for the German textile and apparel industry – and also shapes the image of the entire industry.
The Internet presence of the campaign shows visitors an authentic and attractive form of the diverse education and training opportunities in the textile and apparel industry, focusing particularly on the harmonious interaction of audio-visual and textual content.
We also developed a modular system for the profiles of the textile and apparel industry companies featured on the website. This system makes it easy for companies to enter relevant information themselves without affecting the overall design of the page.
Since 2016, the focus of the trainee campaign has been to intensify its presence in the social media with the help of qualified social media ambassadors who are currently (or who soon will be) undergoing training or taking a course of studies in the industry.
Jan, Sarah, Amrei, Franz, Bekka, Milena and Nora are the faces of the campaign. They provide very personal insights into their training, their studies and their leisure time via social media.