Go Textile

Client Confederation of the German Textile and Fashion Industry
Headquarters Berlin
Line of businessTextile and fashion

Conception and implementation of the campaign

The nationwide trainee campaign Go Textile! is a true benchmark among German recruiting campaigns. Equipped with extensive functionalities, it supports companies in their search for qualified newcomers for the German textile and apparel industry – and also shapes the image of the entire industry.

Campaign design and image concept

Campaign portal with integrated intranet

The Internet presence of the campaign shows visitors an authentic and attractive form of the diverse education and training opportunities in the textile and apparel industry, focusing particularly on the harmonious interaction of audio-visual and textual content.

Homepage der Go Textile Website  Go Textile Website auf verschiedene Geräten Screenshot der Go Textile Website

We also developed a modular system for the profiles of the textile and apparel industry companies featured on the website. This system makes it easy for companies to enter relevant information themselves without affecting the overall design of the page.

Information and advertising material

Audio-visual formats

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Machine and systems operator 2:17

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Product finisher textile 2:53

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Textile and Fashion Pattern Cutter 2:13

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Disaster? 0:19

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Life guard. 0:19

Social media campaign

Since 2016, the focus of the trainee campaign has been to intensify its presence in the social media with the help of qualified social media ambassadors who are currently (or who soon will be) undergoing training or taking a course of studies in the industry. 

Jan, Sarah, Amrei, Franz, Bekka, Milena and Nora are the faces of the campaign. They provide very personal insights into their training, their studies and their leisure time via social media.

Ausschnitt aus Facebook Go Textile Social Media Poster Team Screenshot Postings des Go Textile! Teams

Social media ambassadors in action

Go Textile! Posterin Nora auf der Messe Heimtextil in Frankfurt Play Button Play Button

Go Textile! ambassador Nora at the Heimtextil in Frankfurt 2:42

Go Textile! Poster Franz auf der Internationalen Textilkonferenz in Dresden Play Button Play Button

Ambassador Franz 2:46

Go Textile! Posterin Amrei stellt das Institut für Textiltechnik (ITA) vor Play Button Play Button

Ambassador Amrei 2:51

Trade fairs, events, cooperation programmes