The state of Baden-Württemberg would like to become a pioneer region for sustainable mobility. The campaign designed and managed by us, ‘New Mobility: Sustainably Mobile’, presents sustainable, multi-modal mobility to the general public.
With a newly-created state award ready to be presented, the Ministry is looking for professionals who are committed to mobility in their daily lives. We accompanied the extensive advertising for this award with a video spot featuring Baden-Württemberg's Transport Minister Winfried Hermann.
A little more than four weeks after the release of the spot, it was already the most-watched video on the YouTube channel of Baden-Württemberg’s state government.
With the mobility calculator, users can calculate the effects of their individual mobility behaviour with regard to costs, time requirements and CO2 emissions. By adding several ‘mobility patterns’, the effects of moving home, for example, or of selling a car can be easily determined and compared. The mobility calculator thus offers a unique possibility to calculate and analyse this data.
We were responsible for the entire architecture and conception of the application, the design of the user interface and the implementation of the application. Multi-stage user tests were carried out parallel to the design process, based on the application prototypes we created.
Als zentralen Baustein der Kampagne sind wir mit der Konzeption, Planung und Durchführung einer Roadshow durch mehr als 20 Kommunen in Baden-Württemberg betraut.