New mobility campaign

Client Ministry of Transport Baden-Württemberg 
Website vm.baden-wuerttemberg.de
Campaign website www.neue-mobilitaet-bw.de

Conception, implementation and management of the campaign

The state of Baden-Württemberg would like to become a pioneer region for sustainable mobility. The campaign designed and managed by us, ‘New Mobility: Sustainably Mobile’, presents sustainable, multi-modal mobility to the general public.

Campaign design and image concept

Information and advertising material

Video spot – state award

With a newly-created state award ready to be presented, the Ministry is looking for professionals who are committed to mobility in their daily lives. We accompanied the extensive advertising for this award with a video spot featuring Baden-Württemberg's Transport Minister Winfried Hermann. 

A little more than four weeks after the release of the spot, it was already the most-watched video on the YouTube channel of Baden-Württemberg’s state government.

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'Bruce Willis' – bus driver in
Baden-Württemberg 1:58

Conception, design and programming of a mobility calculator

The mobility calculator enables users to calculate the effects of their individual mobility behaviour on costs, time and CO2 emissions. By adding several so-called mobility patterns, the effects of moving house or selling a car, for example, can be easily determined and compared. In this way, the mobility calculator offers a unique opportunity to calculate and analyze this data.

We were responsible for the entire architecture and conception of the application, the design of the user interface and the implementation of the application. On the basis of application prototypes multi-stage user tests were carried out during the design process.

New mobility roadshow 

As a central element of the campaign, we were entrusted with the conception, planning and implementation of a campaign roadshow in more than 20 municipalities in Baden-Württemberg.