Imagebild Kampagne Radfahren ist


Client Ministry of Transport Baden-Württemberg 
Campaign website

Conception, implementation and management of the campaign

The RadKULTUR Initiative, launched by Baden-Württemberg’s Ministry of Transport in 2012, is committed to a bicycle-friendly mobility culture in the state. From the beginning of 2016 up to and including 2019, we have been implementing various communication modules in a bidder consortium with IFOK GmbH, and in close cooperation with local stakeholders. These modules, which we have implemented throughout Germany, both regionally and locally, range from classic advertising to participatory events such as competitions, to larger events like the MidnightRIDE.

In addition to organising and advertising specific event modules, our agency also supports the RadKULTUR initiative, especially in the areas of corporate design, visuality, strategy and digital and moving pictures

Campaign design and image concept

RadKULTUR Imagebild Bildmarke: Radfahren ist Wochenmarkt auf Imagebild Spiegelung mit Klingel

Audio-visual media

Conception and production of various film formats – from image films to cinema spots and event documentaries. 

Imagevideo der RadKULTUR Kampagne Play Button Play Button

Image video 2:01

Veranstaltungsvideo RadKULTUR Play Button Play Button

RadKULTUR MidnightRIDEs 2016 1:47

Website relaunch

Conception, design and programming of the campaign website relaunch. Creation of the website content and provision of editorial and technical support for the site. 

RadKULTUR Website auf einem Bildschirm

Design and implementation of all information materials

Editorial and graphic design of all kinds of information material about the RadKULTUR initiative.

Eine Seite aus der RadKULTUR Broschüre Flyer und Plakat RadKULTUR

Communication measures in Baden-Württemberg

One key element of the campaign is the joint planning and support of the RadKULTUR municipalities in their implementation of on-the-ground communication measures throughout all of Baden-Württemberg. We provide this planning and support together with IFOK GmbH.

Leuchtballon bei der MidnightRIDE Kommunikationsmaßnahmen für die RadKULTUR Kommunen Spiegelung der RadKULTUR Kommune im Fahrrad

Social media presence

Comprehensive management of the campaign’s social media activities – from the preparation and implementation of all textual and graphical content to editorial support.

Tablet und Bildschirm mit Ausschnitten der RadKULTUR Facebookseite Auszug aus dem Facebook Stream

Design of give-aways

RadKULTUR Give-Aways